In the current day and age, streaming services are taking over all over media for TV shows and movies. This is simply due to the convenience it provides. Available on virtually every device, users can watch almost any piece of cinema at the click of a button.
Role
UX/UI, Research,
Branding
Tools
Figma, Figjam,
Maze
Timeline
3 Months
Team
1 UX Designer
Filler
For avid film fanatics, it’s hard to find good enjoyable content to watch. Although streaming services have a recommended section for their users, it is loosely based on the content they have watched in the past. Online reviews may aid in their research in deciding where they should give a show or movie a chance, but are subjective and from strangers.
Filler
Create a platform for film fanatics where they can connect with their friends leading to better personalized recommendations from people they know.
“Reccomendations over reviews!”
“It’s help to get a sense of what others think”
“I love sharing my reviews!”
“Reviews aren't important to me, too subjective”
10 participants in a moderated usability test
Measured on ability to successfully complete tasks, and in a timely manner
Asked which version of movie page they preferred
Task Test 1 - Go to the review tab, and choose a review from your friends
Task Test 2 - Go to the search page, browse genres, and pick one
Task Test 3 - Go to the search page, browse some watchlists, and pick one
Easy to understand & navigate
Very straightforward
Good contrast with imagery
Nobody reported any issues
Users preferred multicolored buttons over red ones
Having a Dark Mode product made it tricky to introduce other colors for buttons/CTA's other than red/black/grey
Didn't know how to make Cinemania stick over verse it's competitors
Dark Mode Colors - Go to the review tab, and choose a review from your friends
How to make Cinema Stand out - Experimentation with various different types of features. Ultimately landed on Articles & Trivia, & combining it with a social aspect. By adding a competitive aspect, as well as some gamification I was able to capture information feature of IMDB and put Cinemania's own twist to it.