Dylan Dinh Portfolio

New Feature & Redesigns - Revolutionizing the live event industry

🔊 Live Chat Participation Audio Feed - New Feature

The Brief

Immer, a pre-seed startup set to launch in 2024, aims to create an equitable ecosystem within the live event industry through an innovative platform that provides organizers and entertainers with tools to create, manage, and monetize events without the use of a promoter.

Role

UX/UI, Research

Tools

Figma

Timeline

1 month

Team

3 UX Designers

The Problem

Filler

It's hard to hold organized audio calls, as there are multiple barriers to entry. There is no dedicated system in place to conduct an organized and orderly discussion.

The Solution

Filler

Create a convenient Live Chat Participation Audio Feed, where the speaker gives others permissions to speak, ensuring no interruptions and increasing user engagement.

📃White Paper Research

The Logistics

Podcasts have being becoming increasingly popular with 464 Million listeners worldwide in 2024,

almost double that of 2019.

Podcasts have being becoming increasingly popular with 464 Million listeners worldwide in 2024, almost double that of 2019.

Year

Podcast Listeners

Podcast

Listeners

Podcast Listeners

Change Over Previous Year

Percentage of Internet Users

2019

274.8 million

↑ 22.6%

14.4%

2020

332.2 miliion

↑ 20.9%

16.5%

2021

383.7 million

↑ 15.5%

18.7%

2022

424.2 million

↑ 10.6%

20.3%

2023

464.7 million

↑ 9.6%

22%

2024

504.8 million

↑ 8.6%

23.5%

However, joining in as a listener or creating your own call-in line as a host can be a hassle.

Listener Side

You have to call a specific number
- is hard to remember a specific number
Nerves of being broadcast to a wide audience
May get lost during the podcast, has no option to go back
and listen to certain parts of conversation

Host/Speaker Side

Setting up your call in/recording method
- choosing a software, or engaging in double-ender recording method
- paying for that software
Choosing the platform to upload your podcast, what has the most reach

Accommodating for Digital Amnesia

Digital Amnesia: the experience of forgetting information that a digital device with store and remember for them; unmindfulness & dependency

Half of young consumers (Age 18-22) survey that their phones hold almost all important information they need to know/remember

Half of young consumers (18-22) survey that their phones hold almost all important information they need to know/remember

1 in 10 people cannot remember their own phone numbers

⅓ of Europeans do not know their partners numbers

If people can't remember their own phone number, they probably won't remember a podcast phone number

👂Filling in the Gaps of the (limited) Market

Immer's differentiating niche:

exclusive live organized interactions with performers, directors, etc.

Immer's differentiating niche:

exclusive live organized interactions with performers, directors, etc.

Competitive Analysis

Competitors

X Spaces is a smaller feature part of their main platform
- Users have prior information to joining, as they
  follow the X accounts hosting the Space

Clubhouse is an independent app
- Users don't have prior information before they join
  they just browse

X Spaces is a smaller feature part of their main platform
- Users have prior information to joining, as they
  follow the X accounts hosting the Space

Clubhouse is an independent app
- Users don't have prior information before they join
  they just browse

X Spaces is a smaller feature part of their main platform
- Users have prior information to joining, as they
  follow the X accounts hosting the Space

Clubhouse is an independent app
- Users don't have prior information before they join
  they just browse

🚅Reducing the amount of steps for the user

While there's nothing wrong with the traditional flow, we can streamline & optimize the flow making it easier and simpler for the user

Eliminating unnecessary steps & containing the flow to the same medium will enhance the experience for the user. Instead of constantly switching mediums and using multiple devices, users can instead join audio rooms after tapping a few buttons.

Real World Examples

Apple Pay

Users don't have to riffle through their wallets to look for a specific card or dollar amount (while performing mental arithmetic). They can simply tap their phone against the reader to pay.

Face/Touch ID

Users don't even have to type in their passcodes to unlock their phones now. They can look at their phone or place their fingertip on the scanner to unlock it.

🚅Reducing the amount of steps for the user

While there's nothing wrong with the traditional flow, we can streamline & optimize the flow making it easier and simpler for the user

Real World Examples

Apple Pay

User's don't have to riffle through their wallets to look for a specific card or dollar amount (while performing mental arithmetic). They can simply tap their phone against the reader to pay.

Face/Touch ID

Users don't even have to type in their passcodes to unlock their phones now. They can look at their phone or place their fingertip on the scanner to unlock it.

🔨 Development

Low Fidelity Wireframes

Mobile

Desktop

Testing - Why now?

We wanted to test the concept/solution with out the distraction of Hi-Fi elements so users wouldn't get caught up on fonts, colors, etc. Also, we could make appropriate/necessary changes before investing time in to a HiFi version.

Findings

What Worked

Listeners loved how easy it was to join, & interact with other users
Host found the whole process of managing a podcast easier, from recording to selecting speakers, etc.

What Didn't Work

No issues found at this time

Observations/Suggestions

Some users still felt too shy to use their microphones
Suggested alternatives such as text to speech

After a some back and forth with the developers, to meet with our deadlines and ease their workloads, instead of a text to speech option we came up with the solution: Text Effects (shaking of the screen, confetti, etc.), Bolded/Italicized/Highlighted text, Text Banner at the top of the Live Chat, Text Reactions

Real World Examples

iMessage

iMessages allows for reactions as a form of response to users (liked, laugh, loved, questioned, etc.) They also have flashing & unique text effects users can customize their messages with.

Twitch Chat

Twitch allows for their users to have unique colors, & badges to highlight their names in the live chat. They also have options to highlight their messages in chat as well as an attention grabbing text banner at the top of that chat.

utilize gamification in

the form of a visual chart

High Fidelity Wireframes

🔚Conclusion

As of now, the immer platform has not yet launched. With such positive results from testing, I'm excited to see how this feature performs!

Difference of Visual Ques

Compared to simply waiting of the phone, this Hi-Fi version brings the life a vast amount of visual ques to provide feedback to the user: who's muted, who's speaking, who's a host, who's a listener, what other listeners are thinking, user profiles, integrations to the rest of the immer platform

Compared to simply waiting of the phone, this Hi-Fi version brings to life a vast amount of visual ques to provide feedback to the user: who's muted, who's speaking, who's a host, who's a listener, what other listeners are thinking, user profiles, integrations to the rest of the immer platform